Articles

Small business: How to rise to the top on search engines - Another article by BankRate.

How To Calculate PPC ROI - This is a formula for calculating Return on Investment for Pay-per-Click Search.

In-Depth ROI Tracking- This article explains why and how to track ROI using the GoToast Profit Builder Tool.

Search Optimization Basics- This article deals with many of the basic concepts of site optimization.

Product Review of GoToast - GoToast is much more than just a bid management tool. If you currently manage PPC accounts this article is a must read about an essential tools.

Template Monster - Using Template Monster you can have an affordable, well designed web site up and running in no time.

Common Pay-per-Click Terms - NEW - This is the beggining of a glossary for Pay-per-Click terms.

Google Adwords - This Page has information about the Google AdWords Program.

Professional Web Site Tools/Resources

The Google ToolBar allows user the advanced functionality of monitoring PageRank, Backwards Link and much more in the Google Search Engine. If you want to know more about submitting to Google visit Google's Webmaster Guidelines Section.

Template Monster - Excellent resource for pre designed web templates. Affordably priced. Read Article.

Link Popularity Checker - Instant, online reports of a site's link popularity rating in 5 top search engines, including Google, MSN (Inktomi), AllTheWeb (FAST), AltaVista, & Teoma (Ask Jeeves) - FREE! 

Search Engine Chart shows the major search engines and the search engines that power their main, pay per click, web directory and backup search results.

Search Engine Rankings - Instant, online reports of web site rankings in 7 top search engines, including Google, Yahoo (Web), AOL Search, MSN, AllTheWeb (FAST), AltaVista, Teoma, and the top 3 web directories; Yahoo Directory, Open Directory, and LookSmart - FREE!